HegTech started 2 years ago with the passion and mission to “engineer better athletes”. We started with rowing because it is a sport we knew well and because we identified several compelling innovation opportunities. We saw and used high tech solutions that are circulating in the elite rowing community but assessed it unusable for 98% of the rowing community. We focused our efforts on changing that.
Our startup effort began with some lofty ideas, a proof of concept, and a Kickstarter crowdfunding campaign. Regarding capitalizing the company, the crowdfunding effort was a failure. However, the effort proved an unqualified success in the quality conversations that we started with others in the rowing community. What we learned above all else was that there was an unmet need for coaching within the non-elite rowing community. People had a hard time finding it and were often left wanting for more. We took those learnings, went back to the drawing board, and retooled. In startup parlance, we “went dark”, engaged in extended research and development for a year, and pivoted.
We surface today with SwingRow: an easy-to-use, cost-effective solution to the delivery of (virtual) coaching to all rowers. It is “high tech” but in ways designed to make it more consumer-grade. Effectively, we have done 3 things: 1) built the SwingRow app that serves as a “microscope” into your rowing biomechanics, 2) built methods and tools that we can use to analyze the data and translate it into rowing diagnostics and coaching terms, and 3) started training computer models to automate #2, i.e, we are building “RowBots”.
Yes, we hear the collective groan of tens of thousands of rowers and rowing coaches out there. You are hereby labeled in our marketing lingo as “mainstream”. For those of you that are still reading and are intrigued, you are hereby labeled as an “early adopter” and our target market. To be absolutely clear, we are not declaring computers are better than or will replace human coaches. But what we are saying is that the traditional model of coaching is fundamentally limiting and computers can help us solve some of the unmet needs of the rowing community.
We are trying to pioneer a new era of rowing. One that will allow people to get more out of their rowing experience and get the coaching they need. Whether you realize it or not, you are witnessing the dawn of a new era of rowing.
Early adopters wanted!